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Put tired eyes to bed with our best-selling Lash Alert Mascara in a deep purple shade.
A fan-favourite formula infused with caffeine and biotin, additional fibres lift the sleepiest of lashes for perkier volume, curl and care all day. Become a coloured mascara convert with four subtle shades to brighten eyes and fan out lashes.
Why You'll Love It:
- Contains caffeine to wake up lashes
- Enriched with biotin and arginine to leave lashes feeling nourished and conditioned
- Gives lashes a natural flutter
How To Use:
Coat the mascara wand in product and hold brush as close as possible to the roots of the lashes. Gently wiggle from side to side to increase volume as you lift the brush up the lashes, coating right to the tip.
​Want To Know More?
Find out more about Lash Alert Mascara on our blog.
Love Lash Alert? Try the original Lash Alert Mascara in black.
Haven't tried the Lash Alert formula? Shop the original black travel size before you buy the full size.
Pair Lash Alert Mascara with our Skinny Liquid Eyeliner for a full eye look.
Water, Acrylates/Ethylhexyl Acrylate Copolymer, Cera Alba/Beeswax/Cire D'Abeille, Butyrospermum Parkii (Shea) Butter, Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Stearic Acid, Mica, 1,2-Hexanediol, Polyglyceryl-3 Methylglucose Distearate, Magnesium Aluminum Silicate, Polyvinyl Alcohol, Triethanolamine, Isobutylene/Sodium Maleate Copolymer, Phenoxyethanol, Phenyl Trimethicone, Simethicone, Nylon-6, Dipropylene Glycol, Synthetic Fluorphlogopite, Chlorphenesin, Dimethicone, Hydroxyethylcellulose, Alcohol, Butylene Glycol, Disodium Edta, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Camellia Sinensis (Green Tea) Leaf Extract, Polygonum Multiflorum Root Extract, Allium Sativum (Garlic) Bulb Extract, Perilla Ocymoides Seed Extract, Houttuynia Cordata Extract, Perilla Frutescens Leaf Extract, Laureth-21, Arginine, Caffeine, Peg-40 Hydrogenated Castor Oil, Magnolia Officinalis Bark Extract, Silica, Tin Oxide, Ppg-26-Buteth-26, Disodium Phosphate, Polysorbate 60, Sodium Dehydroacetate, Sodium Phosphate, Angelica Gigas Root Extract, Astragalus Membranaceus Root Extract, Atractyloides Japonica Rhizome Extract, Biotin, Cinnamomum Zeylanicum Bark Extract, Cnidium Officinale Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Paeonia Albiflora Root Extract, Panax Ginseng Root Extract, Poria Cocos Extract, Rehmannia Chinensis Root Extract, Ethylhexylglycerin, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1 [+/- May Contain/Peut Contenir: Ferric Ferrocyanide (Ci 77510), Carmine (Ci 75470), Ultramarines (Ci 77007), Black 2 (Ci 77266), Chromium Oxide Greens (Ci 77288), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]
Made in South Korea
- Eyeko
- 6ml
The curved brush will hug all the way around your lash line. To enhance the lifting effect, carefully rotate the brush backwards on itself when you reach the tips of your lashes to encourage curl.
How long will it take to arrive?
Please check the stock availability notice on your item when placing your order. This item is: In stock
How will I know it has been sent?
You will receive an email to confirm when your item has been sent.
You can also check the status of your order and individual items by accessing My Account details and following the prompts.
Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.
It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.
If I'm not completely happy with my item?
Please see our returns policy for information.
Lash Alert Lift & Curl Mascara - Purple
Lift & Curl
RRP: £17.00
£11.90
Save: £5.10
In stock
35% OFF & FREE GIFT
*Minimum threshold applies after discount.
*Minimum threshold applies after discount.
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Put tired eyes to bed with our best-selling Lash Alert Mascara in a deep purple shade.
A fan-favourite formula infused with caffeine and biotin, additional fibres lift the sleepiest of lashes for perkier volume, curl and care all day. Become a coloured mascara convert with four subtle shades to brighten eyes and fan out lashes.
Why You'll Love It:
- Contains caffeine to wake up lashes
- Enriched with biotin and arginine to leave lashes feeling nourished and conditioned
- Gives lashes a natural flutter
How To Use:
Coat the mascara wand in product and hold brush as close as possible to the roots of the lashes. Gently wiggle from side to side to increase volume as you lift the brush up the lashes, coating right to the tip.
​Want To Know More?
Find out more about Lash Alert Mascara on our blog.
Love Lash Alert? Try the original Lash Alert Mascara in black.
Haven't tried the Lash Alert formula? Shop the original black travel size before you buy the full size.
Pair Lash Alert Mascara with our Skinny Liquid Eyeliner for a full eye look.
Water, Acrylates/Ethylhexyl Acrylate Copolymer, Cera Alba/Beeswax/Cire D'Abeille, Butyrospermum Parkii (Shea) Butter, Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Stearic Acid, Mica, 1,2-Hexanediol, Polyglyceryl-3 Methylglucose Distearate, Magnesium Aluminum Silicate, Polyvinyl Alcohol, Triethanolamine, Isobutylene/Sodium Maleate Copolymer, Phenoxyethanol, Phenyl Trimethicone, Simethicone, Nylon-6, Dipropylene Glycol, Synthetic Fluorphlogopite, Chlorphenesin, Dimethicone, Hydroxyethylcellulose, Alcohol, Butylene Glycol, Disodium Edta, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Camellia Sinensis (Green Tea) Leaf Extract, Polygonum Multiflorum Root Extract, Allium Sativum (Garlic) Bulb Extract, Perilla Ocymoides Seed Extract, Houttuynia Cordata Extract, Perilla Frutescens Leaf Extract, Laureth-21, Arginine, Caffeine, Peg-40 Hydrogenated Castor Oil, Magnolia Officinalis Bark Extract, Silica, Tin Oxide, Ppg-26-Buteth-26, Disodium Phosphate, Polysorbate 60, Sodium Dehydroacetate, Sodium Phosphate, Angelica Gigas Root Extract, Astragalus Membranaceus Root Extract, Atractyloides Japonica Rhizome Extract, Biotin, Cinnamomum Zeylanicum Bark Extract, Cnidium Officinale Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Paeonia Albiflora Root Extract, Panax Ginseng Root Extract, Poria Cocos Extract, Rehmannia Chinensis Root Extract, Ethylhexylglycerin, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1 [+/- May Contain/Peut Contenir: Ferric Ferrocyanide (Ci 77510), Carmine (Ci 75470), Ultramarines (Ci 77007), Black 2 (Ci 77266), Chromium Oxide Greens (Ci 77288), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]
Made in South Korea
- Eyeko
- 6ml
The curved brush will hug all the way around your lash line. To enhance the lifting effect, carefully rotate the brush backwards on itself when you reach the tips of your lashes to encourage curl.
How long will it take to arrive?
Please check the stock availability notice on your item when placing your order. This item is: In stock
How will I know it has been sent?
You will receive an email to confirm when your item has been sent.
You can also check the status of your order and individual items by accessing My Account details and following the prompts.
Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.
It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.
If I'm not completely happy with my item?
Please see our returns policy for information.
Frequently Bought Together
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Total Price: £23.80
Add both to basket
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Disappointed in colour or rather lack of colour
Beautiful packaging and vibrant purple lid but that’s where the colour ends as I’ve put it on today and no sign of purple not even a subtle colour of purple on my lashes unfortunately, disappointedÂ
Dark purple mascara
Excellent coverage goes on easily Great colour east to apply Good price quick deliveryÂ
Disappointing
Feel really deflated, this mascara did neither lift or curl my lashes. Thick and clogged. Wish I could send it back.
Fabulous
A deep purple hue which suits my brown eyes. I shall try the navy blue next time. Good lift and curl. Easy removal.
Excellent for sensitive eyes
Great for my very sensitive eyes - no itching or redness.  The purple is very subtle - not vivid like the purple mascara I wore in the 90’s!  Great day time alternative to black. My lashes do not clump and the mascara comes off easily and doesn’t run or smudge whilst wearing it.  The fact that the mascara is vegan makes it even better!
Excellent mascara
Maybe could be described as more of a classy aubergine shade than purple, but it really does work well with green eyes. And it stays put but comes off quite easily!
Not purple enough - looks black on eyelashes
I was really hoping for an obvious purple mascara but this is such a dark grey purple that on the eyelashes there's no pop of colour it just looks black. I complained but they just said that's the product so not very helpful either. If you want a truly purple mascara I'd recommend looking somewhere else. I even swatched it on my hand to see colour and it's a very black/grey with a purple tinge.
not so purple
The mascara is great as always but the purple is very very dark purple, so much so that it looks black when applied. I cannot tell the difference between this and my standard black skinny brush mascara.
New Favourite!
This is such a beautiful colour, I have green eyes and this mascara paired with the purple Limitless Liner really make my eyes pop! I have been wearing this combo none stop!
