Behind The Brand: Q&A with our Brand Managers

Writer and expert4 years ago

When it comes to being a Brand Manager, there's more than what meets the eye! From creating campaign concepts to planning new product launches, our Brand Managers Lucy and Sally share with us some fun facts about their roles.

Brand Manager, Lucy Penswick.

Tell us a fact about you! "New York is my absolutely favourite place! I'm really fortunate that I have friends over there so manage to get over every 18 months or so."
What does your day-to-day look as Eyeko's Brand Manager? "As Brand Manager, my time is spent looking at our upcoming product launches and campaigns. I try to consider how best we can showcase the brand and our products. We're always so excited in the team when it gets close to a new product launch, we want our customers to be excited too!"
Describe the job in three words? "Fun, feminine and busy!"
What Eyeko product would you never leave the house without? "Oh, that's tough! I'd have to say two: Brow Gel and Lash Alert Mascara. I wear them both everyday so would never leave the house without putting them on or putting them in my handbag!"
What do you do to chill out after a hard day's work? "I've recently got quite into running. I'm not super athletic but I try to go for a 30 minute jog three times a week. But I'm also a huge foodie; I love baking and trying new dishes."

Assistant Brand Manager, Sally Lewis.

Tell us a fact about you! "Before working for Eyeko, I worked as a photographer and retoucher at a photography studio."
What does your day-to-day look as Eyeko's Assistant Brand Manager? "Every day is different! From looking at what campaigns we're going to run and what shoots we have coming up, to thinking about what products we want to develop and launch for our amazing customers. No two days are the same."
Describe the job in three words? "Fun, challenging and creative"
What Eyeko product would you never leave the house without? "Black Magic Liquid Eyeliner, it's my absolute go-to for a bold winged liner, and it stays put all day!"
What do you do to chill out after a hard day's work? "I love to get home and start cooking, with a glass of wine and some music or a podcast! There's something super relaxing for me about cooking up a meal, almost like meditation, focusing my mind on each step. The bonus is that you get to eat it afterwards too!"